Career Acceleration Program
Rebranding & Awareness
As Marketing Team Lead, I led the exciting rebrand of our internship program into the Career Acceleration Program— bigger, better, and built for ambitious talent.
The challenge? Everyone knew it by its old name! To turn the tide, we crafted a fresh visual and verbal identity, launched engaging content, and ran dynamic campaigns to spread the word.
The results? A 3x boost in applications and 5x more buzz from our audience! Our storytelling and design made the new brand stick, transforming it into the must-apply program for future professionals. A name change never looked so good!
Campaigns & Creative Concepts
Launched buzz-worthy campaigns to spread the word about the program's open call—brainstormed big ideas, crafted engaging content, and made sure it reached the right eyes. Tracked the numbers to see what clicked (literally)!
CyberCity
The CyberCity campaign brought the Career Acceleration Program to life as an exciting, adventure-driven journey into the tech world. More than just an internship, it was positioned as an immersive experience where participants could gain hands-on skills, connect with industry mentors, and accelerate their careers—all without the usual coffee runs. With bold visuals, dynamic storytelling, and playful messaging, the campaign transformed career growth into an engaging quest, driving strong interest and increased applications.
Your Future Self in the Mirror
Creative and inspiring campaign built around a powerful insight: at some point, we all stand at a crossroads, deciding which path to take. Choosing a career is like looking into a mirror—each option reflects a possible future, but the choice is yours to make. This campaign encouraged individuals to envision their future selves, identify their aspirations, and take the first step toward their dream careers. Through compelling storytelling, striking visuals, and engaging content, it motivated people to embrace their potential and move confidently toward their goals. The campaign resonated deeply, sparking reflection, action, and excitement about shaping the future.
See the Opportunity
The "See the Opportunity" campaign redefined the Career Acceleration Program as a platform for growth, encouraging applicants to recognize their potential, gain hands-on experience, and take on real-world projects. Through compelling storytelling, striking visuals, and clear messaging, the campaign positioned the program as a practical and impactful career-building experience. It successfully increased engagement, drove more applications, and strengthened the program's appeal to ambitious professionals.